
So, Accra this week was something else. I met someone from here at the African Tech Summit in Kenya earlier this year, and they invited me to a local entrepreneur gathering. I thought it’d be a standard meeting, but the place was buzzing. The entrepreneurial vibe was just incredible.
Seriously, Accra’s startup scene is something else. It’s like they’ve blended the heart of West African tradition with this super-charged, forward-thinking innovation. Walking into that room, you could practically feel the creative sparks flying.
And what really grabbed me? These entrepreneurs weren’t just inventing new things; they were breathing new life into old wisdom. There was this guy, beaming, telling me about his natural deodorant. ‘You know the smell of wood and lime?’ he asked, and I had to admit, I didn’t. He showed me, and wow, it was incredible! Turns out, his village had been using this stuff for ages. He was just packaging up generations of know-how for a modern audience. It’s that story, of ancient solutions becoming new businesses, that you see all over Africa.

Then there was the guy with the perfume line, all made from local fruits and flowers. He’d somehow managed to capture the whole essence of Ghana in a bottle, using old-school extraction methods with a bit of modern science. Shea butter soaps from women’s cooperatives, healing lotions, hair products passed down through families – it was a treasure trove of stories.


What really connected us, though, was this shared drive. They weren’t just about making money; they wanted to solve real problems for their communities. And when I talked about Global Impact Innovators, it just clicked. We were all on the same page, wanting sustainable solutions for those who need them most.
The conversation really heated up when we started talking about rural Ghana. Accra is booming, yes, but this prosperity is not shared; a vast gap separates the city’s development from the realities of village life. These guys were passionate about keeping their supply chainsconnected to their hometowns. ‘I employ women from my village,’ one soap maker said, ‘It’s a lifeline for them.’ We talked about how we’ve tackled similar challenges, the importance of designing with communities, not just for them. Ideas started flying – collaborations, shared resources, the works.
And you know what? It was fun! We laughed, shared stories of entrepreneurial disasters-turned-triumphs, and ate amazing jollof rice. It felt like catching up with old friends, not a formal meeting. Someone brought up ‘sankofa,’ the idea of looking back to move forward, and it just fit perfectly.
Ghana? It’s the perfect place for Global Impact Innovators. They’ve got the stability, the growing economy, and this incredible drive. And what they bring – the local knowledge, the resourcefulness, the cultural understanding – is priceless. We can bring the technical expertise and global networks. It’s a perfect match.
By the time the night was over, we had a plan. A working group, focused on getting these amazing natural products from rural villages out to the world. We even talked about a shared supply chain, helping multiple communities. And we ended with a proverb, ‘If you want to go fast, go alone; if you want to go far, go together.’ It felt right.
Heading back to my Airbnb, I just felt this huge wave of optimism. Real change, real innovation, it comes from partnerships like these. It’s about working with brilliant people who know their communities inside and out, not just dropping in with ‘solutions’ from somewhere else.


Author
Charles Kebbi
By Global Impact Innovators